CHRISTINA BURAVTSOVA
PORTFOLIO
Integrated Marketing Communication Capstone Project (Entertainment Marketing Focus):
Collaborated with former Netflix editorial and publishing director, Amanda Maes, to write a 45-page integrated marketing plan for Netflix Film to target millennial women which included primary and secondary research, digital and experiential marketing campaigns, a social media content calendar, marketing collateral, and estimated budget calculations for campaign execution.
Marketing Collateral
Instagram Carousel Posts
Story Post Mockup
Social Media Video Mockups
Social Media Content Calendar
Digital Media Budget
Final Integrated Marketing Communications Plan
Examples of Social Profiles
As the social media producer for Pepperdine Graphic Media, I helped increase the Instagram following by 9.37% over a 6-month period by leading a team in posting original multimedia content.
As the social media production assistant for The Masked Singer Season 11 Wizard of Oz and Billy Joel episodes, I made anonymous TikTok and Instagram fan accounts where I created original content from show assets to spark conversation around the show. One of my TikTok videos went viral with over 70,000 + views and Instagram reels with over 10,000 + views.
Digital Strategy Project for Local Business (Includes Website and Digital Strategy Plan)
CLICK HERE TO SEE STRATEGY PLAN
Skincare Blog for Multimedia Production and Authoring Class
CLICK HERE TO SEE FINAL CODED WEBSITE
Promotional Photos Taken for Music Artist Red Leather
Designed Poker Chips for Red Leather's Tour
Finding Empathy Documentary Short Poster for Submission to the Reel Stories Film Festival (Photoshop)
Communications Graphics Class Branding Project
Came up with my own fashion brand concept (BossBabe - business casual clothing brand for women to explore the power behind their femininity) and designed an array of marketing materials for the brand using a combination of Adobe Illustrator, Photoshop, and Indesign
Instagram Posts (Photoshop)
Click HERE to see Issuu version of magazine
Magazine (Indesign)
Email Creatives (Photoshop)
Website Layout Designs (Indesign)
Logo Drafts (Illustrator)
Designs for Pepperdine's Student Employment Office
Social Media Posts (Illustrator)
National Student Employment Week Posters (Illustrator)
Mailers Designed for Uniqlo While Working as a Brand Intern for Exposure (Canva)
